{"id":37658,"date":"2025-07-19T11:55:51","date_gmt":"2025-07-19T11:55:51","guid":{"rendered":"https:\/\/platinumlist.ceo\/guide\/?p=37658"},"modified":"2025-07-19T11:55:51","modified_gmt":"2025-07-19T11:55:51","slug":"21grams-to-open-two-new-concepts-at-alserkal-avenue-piehaus-and-etar","status":"publish","type":"post","link":"https:\/\/platinumlist.ceo\/guide\/21grams-to-open-two-new-concepts-at-alserkal-avenue-piehaus-and-etar\/","title":{"rendered":"21grams to Open Two New Concepts at Alserkal Avenue: Piehaus and Etar"},"content":{"rendered":"<p>21grams, the much-loved homegrown Balkan bistro in Umm Suqeim, is expanding its footprint with <strong>two new concepts set to open at Alserkal Avenue<\/strong>. Known for its soulfood, understated setting, and consistent recognition on the Michelin Bib Gourmand list (2025 marked the third year in a row), 21grams continues to draw in regulars for breakfast, lunch, or a casual dinner.<\/p>\n<p>Now, the brand is opening\u00a0<strong>Piehaus<\/strong>, a <strong>specialty Balkan pie shop and caf\u00e9<\/strong>. While details are still limited, the focus will be on the kind of pies that are often the heart of Balkan cuisine \u2014 think flaky phyllo dough wrapped around savoury fillings like cheese, spinach, or potato, and occasionally sweet versions layered with pumpkin, apples, or cherries.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CoMAm94pwzK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CoMAm94pwzK\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by 21grams | urban balkan bistro (@21grams.dubai)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Pair those with coffee and the casual energy of Alserkal Avenue, and you&#8217;ll see why this place would quickly become a frequent spot for daytime bites.<\/p>\n<p><strong>Also in the works is Etar<\/strong>, a <strong>catering and design studio<\/strong> that will bring together conceptual catering, food couture, tablescaping, and creative design. It\u2019s a new direction for the team, but one that keeps with their signature approach: thoughtful, detail-driven, and community-minded. More information is expected soon, but the concept already hints at a fresh take on food presentation and event experiences in Dubai.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cs5bNacpiVT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Cs5bNacpiVT\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by 21grams | urban balkan bistro (@21grams.dubai)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>If you\u2019re planning a trip to Alserkal Avenue soon, there\u2019s more to keep an eye out for. Soon-to-open <a href=\"https:\/\/platinumlist.ceo\/guide\/new-culinary-concept-middle-child-coming-to-alserkal-avenue\/\"><strong>Middle Child will offer casual dining, a cookbook shop, and a gourmet grocery section<\/strong><\/a> \u2014 all under one roof. And while you\u2019re there, don\u2019t miss the <a href=\"https:\/\/platinumlist.ceo\/guide\/wavering-hope-syrian-art-exhibition-at-alserkal-avenue-until-september-5\/\"><strong>Summer Collective: Wavering Hope exhibition<\/strong><\/a> at Ayyam Gallery, where Syrian artists explore themes of resilience, memory, and hope through contemporary art.<\/p>\n<p>Stay tuned for more updates as Piehaus and Etar open their doors later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>21grams, the much-loved homegrown Balkan bistro in Umm Suqeim, is expanding its footprint with two new concepts set to open at Alserkal Avenue. Known for its soulfood, understated setting, and consistent recognition on the Michelin Bib Gourmand list (2025 marked the third year in a row), 21grams continues to draw in regulars for breakfast, lunch, [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":37659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-37658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"tags":[{"id":15448,"slug":"news","link":"https:\/\/platinumlist.ceo\/guide\/news\/","title":{"rendered":"Latest News"}}],"countries":[{"id":15497,"slug":"uae","link":"https:\/\/platinumlist.ceo\/guide\/uae\/","api_id":254,"title":{"rendered":"UAE"}}],"cities":[{"id":15498,"slug":"dubai","link":"https:\/\/platinumlist.ceo\/guide\/uae\/dubai\/","api_id":1,"title":{"rendered":"Dubai"}}],"_links":{"self":[{"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/posts\/37658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/comments?post=37658"}],"version-history":[{"count":0,"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/posts\/37658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/media\/37659"}],"wp:attachment":[{"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/media?parent=37658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}