{"id":31195,"date":"2025-04-10T08:11:39","date_gmt":"2025-04-10T08:11:39","guid":{"rendered":"https:\/\/platinumlist.ceo\/guide\/?p=31195"},"modified":"2025-04-10T08:11:39","modified_gmt":"2025-04-10T08:11:39","slug":"diriyah-tan-by-pantone-meet-new-colour-inspired-by-saudi-arabian-heritage","status":"publish","type":"post","link":"https:\/\/platinumlist.ceo\/guide\/diriyah-tan-by-pantone-meet-new-colour-inspired-by-saudi-arabian-heritage\/","title":{"rendered":"Diriyah Tan by Pantone: Meet New Colour Inspired by Saudi Arabian Heritage"},"content":{"rendered":"<p>A <strong>new colour has officially joined the Pantone lineup<\/strong> \u2014 and it\u2019s all about tradition, culture, and the desert tones of Saudi Arabia. On April 9, 2025, <strong><em>Diriyah Tan<\/em> was introduced as a symbol of Diriyah<\/strong>, often called the <em>City of Earth<\/em>. This sandy-golden hue is more than just a visual trend \u2014 it tells a story rooted in the region\u2019s past.<\/p>\n<p>So, what exactly is Diriyah Tan?<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DIO4xnIoAx0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DIO4xnIoAx0\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by \u0627\u0644\u062f\u0631\u0639\u064a\u0629 | \ud835\udc03\ud835\udc08\ud835\udc11\ud835\udc08\ud835\udc18\ud835\udc00\ud835\udc07 (@visitdiriyah)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>The <strong>shade takes inspiration from the warm, earthy colours of local mud brick buildings<\/strong>. These traditional materials are a key part of the Najdi architectural style, found across the historic areas of Diriyah. If you\u2019ve ever walked through <strong>At-Turaif, the UNESCO World Heritage site in Diriyah<\/strong>, the colour might look familiar \u2014 it\u2019s everywhere, from walls to pathways.<\/p>\n<p>You\u2019ll likely start seeing <strong>Diriyah Tan used in branding, signs, and architecture across the city<\/strong>. It\u2019s meant to bring a sense of connection between the old and the new, blending heritage with future developments in the area.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31196\" src=\"https:\/\/platinumlist.ceo\/guide\/wp-content\/uploads\/2025\/04\/shutterstock_2571408341.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/platinumlist.ceo\/guide\/wp-content\/uploads\/2025\/04\/shutterstock_2571408341.jpg 1000w, https:\/\/platinumlist.ceo\/guide\/wp-content\/uploads\/2025\/04\/shutterstock_2571408341-300x150.jpg 300w, https:\/\/platinumlist.ceo\/guide\/wp-content\/uploads\/2025\/04\/shutterstock_2571408341-768x384.jpg 768w, https:\/\/platinumlist.ceo\/guide\/wp-content\/uploads\/2025\/04\/shutterstock_2571408341-150x75.jpg 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The <strong>colour was created in partnership with <a href=\"https:\/\/www.instagram.com\/pantone\/\">Pantone<\/a><\/strong>, a company known for its global colour system used by designers, artists, and brands to standardize colours across industries. Pantone also runs the Pantone Color Institute, which studies colour trends and creates special custom shades \u2014 like this one.<\/p>\n<p>The collaboration was led by the <a href=\"https:\/\/www.diriyahcompany.sa\">Diriyah Company<\/a>, which is behind major development projects in the area. CEO Jerry Inzerillo highlighted how Diriyah Tan reflects the look and feel of the city. <strong>Laurie Pressman of Pantone described the colour as a tribute to the past and a symbol of progress<\/strong>.<\/p>\n<p>So next time you&#8217;re in Diriyah, take a moment to look around \u2014 and spot the tan that ties it all together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new colour has officially joined the Pantone lineup \u2014 and it\u2019s all about tradition, culture, and the desert tones of Saudi Arabia. On April 9, 2025, Diriyah Tan was introduced as a symbol of Diriyah, often called the City of Earth. This sandy-golden hue is more than just a visual trend \u2014 it tells [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":31197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-31195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"tags":[{"id":15448,"slug":"news","link":"https:\/\/platinumlist.ceo\/guide\/news\/","title":{"rendered":"Latest News"}}],"countries":[{"id":15507,"slug":"ksa","link":"https:\/\/platinumlist.ceo\/guide\/ksa\/","api_id":215,"title":{"rendered":"Saudi Arabia"}}],"cities":[],"_links":{"self":[{"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/posts\/31195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/comments?post=31195"}],"version-history":[{"count":0,"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/posts\/31195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/media\/31197"}],"wp:attachment":[{"href":"https:\/\/platinumlist.ceo\/guide\/wp-json\/wp\/v2\/media?parent=31195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}