Updated: March 23, 2026
Name: Guillaume Labadie
Stage Name: I Hate Models
Date of Birth: June 8, 1995 (age 30)
Origin: South of France / Paris
Gender: Male
Nationality: French
Occupation: DJ, Record Producer, Label Owner
Genres: Techno, Hard Techno, Industrial Techno, EBM, Acid
Biography & Career:
I Hate Models is a French techno producer and dj whose real name is Guillaume Labadie. Growing up in the south of France, the path to electronic music began through hip-hop, punk rock, and heavy metal before a chance encounter with an electronic remix album completely redirected focus toward the dancefloor. The name itself is not a comment on the fashion world but rather a rejection of rigid genre models and creative boxes — a philosophy that has defined every release and every set since. Anonymity is central to the persona: always masked in public, letting the music speak entirely for itself.
The career of I Hate Models launched in 2015 with the debut single Persephone, followed by the breakout EP Warehouse Memories on the ARTS label in 2016. From there, a reputation was built across respected underground labels including Perc Trax, Voitax, and eventually the own imprint Disco Inferno, founded in 2021. The debut album L'Âge Des Métamorphoses (2019) was met with widespread critical acclaim, described as a radical and pioneering work blending industrial aggression with moments of euphoric melody. The music genre defies easy categorization — rooted in hard techno but woven through with trance, EBM, cold wave, acid, and industrial textures. In 2019, Mixmag named the artist one of the DJ revelations of the year, and by 2025 a new entry at number 79 on the DJ Mag Top 100 confirmed a rise that shows no signs of slowing. The tour schedule has taken I Hate Models to Tomorrowland, EDC Las Vegas, Ultra Music Festival, Awakenings, and Time Warp. The upcoming events calendar continues to grow, with tickets for shows across Europe and beyond selling out fast — a testament to a global fanbase that keeps expanding with every release.
The songs that define the catalogue blend emotional depth with sonic brutality — a contrast between darkness and light that has become the signature of one of underground techno's most compelling voices. The track Daydream alone has accumulated over ten million streams on Spotify, while releases like Intergalactic Emotional Breakdown found their way onto the Prada Men's runway in Milan, underlining the cultural reach of the project. The nationality is French, the roots are underground, and the impact is global.
I Hate Models Best Songs:
Daydream
Persephone
Last Kiss Before Death
Cyanure Dance
Two Steps from Heaven
Intergalactic Emotional Breakdown
Absolution XXL
State of Control
Totsuka No Tsurugi
Toro